Our Top 5 Zero Waste Makeup Brands UK

Say goodbye to wasteful packaging and harmful chemicals, and hello to sustainable beauty!

Makeup has been a very integral part of human history, dating way back to ancient civilizations where it was used for various purposes ranging from religious rituals to enhancing one’s status. From the ancient Egyptians’ use of kohl to the Geishas’ iconic white-painted faces, makeup has evolved over the centuries to become a multi-billion dollar industry that caters to a diverse range of consumers.

Over time, makeup has evolved and been used in various ways, from enhancing natural beauty to creating dramatic and avant-garde looks.

Before the introduction of plastic, makeup products used to be packaged in cute unique ways, such as metal cases to hold powder and blush, and sometimes even lipstick. You could really tell people were more creative with their packaging back in the day.

When the plastic bonanza began, every makeup brand started massively packaging their products in it, from eyeshadows to lipsticks you name it, without thinking of how consequential the mass use of plastic is on the environment and us.

Due to more people becoming more aware and finding more alternative ways to get makeup – zero waste makeup was born. It focuses on creating makeup using natural ingredients and packaging it in reusable, refillable, and compostable materials so that there is less damage to the environment.

Our 5 Favorite UK-based Zero Waste Makeup Brands

For today’s article, we’ve decided to share our top 5 zero waste makeup brands that are based in the UK.

For today’s article we’ve picked out these brands:

  • PHB Ethical Beauty
  • Odylique
  • All Earth Minerals
  • BYBI Beauty
  • Haeckels

PHB Ethical Beauty is a UK-based cosmetics company that focuses on making natural, organic, and ethical products. The brand was founded in 2012 with a mission to create high-quality beauty products that are kind to the environment, animals, and people.

PHB Ethical Beauty’s products are made from natural and organic ingredients, including botanical oils, plant extracts, and essential oils. The brand is actively avoiding using synthetic fragrances, parabens, and other harmful ingredients that can be found in some commercially sold products. They prioritize using ethical sourcing from Fairtrade ingredients.

In addition to using natural and organic ingredients, the brand also implements zero waste practices in its packaging. They use recyclable and recycled materials for their packaging, and their products are often sold in metal tins or glass jars, as they’re more recyclable than plastic. PHB Ethical Beauty also offers refill options for some of their products, and all of this is promoting sustainability and it reduces waste.

Odylique is a natural UK-based makeup and skincare brand that emphasizes sustainability and zero waste products. The brand was founded by both Margaret and Abi Weeds in 1984, who were inspired by their own family’s struggles with skin sensitivities and allergies.

The brand offers a range of cosmetic products, such as foundations, concealers, lipsticks, and eyeliners – all made from natural ingredients that are safe for the skin. It also offers skincare products, such as cleansers, moisturizers, and serums.

Odylique uses organic, ethically sourced, and Fairtrade ingredients, and is actively trying to reduce their environmental impact through its supply chain. The brand uses recycled and recyclable materials in its packaging, including biodegradable and compostable materials when they can. They’ve implemented zero waste practices and are trying to reduce their waste. Odylique offers refillable options for some products, such as creams and serum bottles. This way the amount of packaging is reduced and customers are encouraged to reuse their containers.

All Earth Minerals is another UK-based zero waste makeup brand on our list. It’s a makeup brand committed to using sustainable and natural ingredients, as well as implementing zero waste practices. The company only uses organic and ethically sourced ingredients in its products, which are free from parabens, synthetic chemicals and fragrances, and other harmful components.

The packaging is designed to be reused and recycled, especially the products that are packaged in glass containers that can be refilled, as they offer refillable options. The company encourages its customers to return their empty containers to be reused, and they offer discounts to those who do this.

All Earth Minerals uses eco-friendly shipping materials, such as biodegradable packing peanuts and recycled paper to reduce their environmental impact and waste.

BYBI Beauty is a UK-based makeup and skincare brand that is dedicated to making clean, sustainable, and vegan-friendly products. One of the brand’s goals is to make beauty sustainable, and they’re focusing on reducing waste and their environmental and carbon footprint.

Their most famous products are:

It’s a multi-use balm that can be used on the lips, cheeks, and eyelids. It comes in a bronze shade that gives the skin a subtle glow.

It’s similar to the Babe Balm Bronze only it comes in a clear shade that can be used as a lip balm, highlighter, or to tame flyaways.

BYBI Beauty focuses on making products with natural, biodegradable, and sustainable ingredients, such as cold-pressed oils, natural butters, and plant-based extracts. They work closely with their suppliers and strive to get ethically sourced ingredients.

The brand has implemented a couple of zero waste practices. One of their most successful ways was through their packaging. Most of the company’s products are packaged in glass jars and bottles, as they’re recyclable, as well as compostable materials such as sugarcane-derived biopolymer for their packaging, which can break down into organic material.

And last but not least our list is Haeckels. Haeckles is a natural skincare and fragrance brand that only has a limited amount of makeup products and that’s the lip balm. The company is committed to using sustainable and local resources for its products and packaging, as well as minimizing waste in every aspect of its operations.

It sources its ingredients from the nearby coastline of Margate, where the brand is based. The company uses locally harvested seaweed, salt, and other natural resources for its skincare products. The brand also partners with local businesses to its environmental impact.

To reduce waste, the company uses glass containers for their products, which can be reused and recycled. The company offers refill options for its products to encourage its customers to reuse the packaging. Haeckels uses eco-friendly packaging for shipping, including biodegradable bubble wrap and recycled paper.


In conclusion, makeup is a widely used cosmetic product and a form of art and self-expression that has been around for centuries. While it can enhance our appearance and boost our confidence, the production, and disposal of commercially sold makeup can harm the planet.

All of this has led to the development of zero waste makeup, which aims to reduce the amount of waste that has been made by the beauty industry.

Zero waste makeup is known for its eco-friendly and sustainable materials, as well as its focus on reducing waste through packaging too. By using reusable or biodegradable packaging, and choosing natural and organic ingredients, zero waste makeup is a step towards a more sustainable and environmentally conscious future.

To make sure any zero waste makeup brand and product fits your standards always do extensive research on the brand and their certifications, read the full ingredients list, do swatch tests, and consult your dermatologist in case you have a history of skin sensitivities, inflammations, and allergies.

While the change to zero waste makeup can be a bit pricy due to the higher quality products, it can have a positive impact on the planet and us. By choosing to support sustainable brands we are single-handedly contributing to a much safer, cleaner, and healthier future.

This concludes our top 5 zero waste makeup brands from the UK. Let us know if we missed anything or if you ever purchased a product from these companies let us know your experience!





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