Natural skincare is a constantly growing trend in the beauty industry, that emphasizes using organic, plant-based ingredients to nourish and protect the skin.
Unlike conventional skincare products, which often contain synthetic chemicals and additives, natural skincare aims to provide gentle yet effective care without harsh side effects.
By utilizing the power of natural botanicals and avoiding harmful ingredients, natural skincare products are here to promote healthier, and more radiant skin while reducing the risk of irritation, inflammation, or other adverse reactions.
Whether you’re dealing with acne, dryness, aging, or other skin concerns, natural skincare offers a more holistic approach to beauty that supports your skin’s natural health and vitality.
Why Is Natural Skincare More Expensive?
STRAIGHT ANSWER: Natural skincare products are often more expensive because they typically contain high-quality, organic ingredients, and they’re made without the presence of harmful and synthetic ingredients. Additionally, natural skincare companies may use more sustainable and environmentally-conscious practices in the sourcing and production processes. On top of all, the production process can be labor-intensive and it can affect the price tag.
Since the natural skincare industry is a very lucrative branch, the price of the final product can depend on many different factors. Such as:
Since natural skincare products are made from natural and organic materials or pure ingredients, they have a much shorter shelf life compared to commercially sold products. The shelf life of natural skincare products is from 12 to 20 months, and the shelf life of commercial skincare products is around 3 years or more.
Organic products have a shorter shelf life because their ingredients have a naturally limited “life” and they break down on their own after some time. Some might see it as a red flag, but we should all ask ourselves “Why do commercial skincare products need to have enormous shelf lives?”. At least with natural skincare products, you will get a fresh, clean product and by the time it expires, you would have used it all and would want to refill your old one anyway.
Commercial skincare products that contain emulsifiers, preservatives, fragrances, texture-improving materials, and a small amount of oil to nourish the skin. Meanwhile, natural skincare products focus heavily on research and creating non-toxic and effective formulas. These products are filled with wildcrafted botanicals, skin-soluble vitamins, lots of pure concentrated oils that have powerful antioxidant properties, and lots of other nourishing ingredients.
Some natural skincare products may use rare or exotic ingredients that are more expensive to source, such as rare plant extracts or organic essential oils sourced from organic or wildcrafted sources.
We also have to keep in mind that these ingredients and materials are grown and sourced from smaller farms, with no toxic chemicals and pesticides. Additionally, natural skincare products often use fewer fillers, preservatives, and other synthetic additives that can be commonly found in conventional skincare products.
Most natural skincare products are produced in smaller batches, in limited collections in order to prevent overproduction and to pay the workers their well-deserved living wages. And because most of these products aren’t made in giant factories but rather by a small number of people, thus the cost of the end product rises.
The packaging also comes into play. Natural skincare brands prioritize sustainable and eco-friendly packaging, so products are mainly packaged in recyclable and recycled materials. For example, they use recyclable glass, jars, etc.
Certification & Regulation
The reason why natural skincare products are often pricier than regular skincare products is partly due to certification and regulation. Every country has its own set of laws and regulations for ingredients used in skincare, and natural skincare companies need to go through a rigorous certification process to make sure their products meet up to these standards.
These criteria may include using a minimum percentage of organic ingredients, avoiding synthetic additives, fragrances, and dyes, and ensuring that the production process is environmentally sustainable.
This process is very lengthy and expensive. Brands have to through a lot of tests and analyses to make sure their products are made right and that they meet up to every standard. And in the end, it’s worth it because we all want our products to be the best they can be because no one wants a sketchy-looking product touching their skin.
Marketing & Distribution
Every product undergoes a marketing process in order to sell better and for the company to get profit out of it, including natural skincare products. Most of these brands usually do social media advertisements, influencer partnerships, and lots of advertising campaigns. And in order to sell more and to appeal more to customers, these products have colorful and aesthetically pleasing packaging.
Because these products are harvested from smaller farms and made in small batches, they’re mostly going to be sold in specialty shops in specific locations or on social media and other online websites. Which makes it even more expensive to handle the shipping and handling costs.
In conclusion, natural skincare products are often pricier than regular skincare products due to all of the factors we mentioned above.
Certification bodies such as Ecocert or COSMOS have specific requirements that natural skincare products must fulfill before they can be certified.
Despite the higher price tag, many consumers are willing to invest in natural skincare products due to their potential benefits for the skin and the environment.
Overall, while natural skincare products may be more expensive, they often offer a range of benefits, including higher-quality ingredients, sustainability, and health benefits. Ultimately, the decision to invest in natural skincare products depends on individual priorities and budget considerations.
To ensure that you’re getting your money’s worth, whether you’re purchasing a natural or commercial skincare product, it’s important to conduct your own research, read the labels and full ingredients list very thoroughly, consult your dermatologist if you have a history with skin sensitivities, do allergy tests, do swatch tests to see if the products react well with your skin type.