Fashion is a form of self-expression and art that has been a part of human culture for centuries. From the clothing worn by ancient civilizations to the latest designer collections on the runways today, fashion has always reflected the social, economic, and cultural values of its time.
Throughout time and history, fashion has been influenced by various factors such as religion, art, politics, and technology. The evolution of fashion is a fascinating journey, full of innovations and creativity, and has helped shape the way we dress and perceive ourselves.
The fashion industry is a constantly dynamic and ever-changing landscape. With new trends popping up every season, the industry is always evolving to meet the customers’ demands.
In recent years, I’m sure we’ve all noticed a resurgence of a certain branch – fast fashion. Fast fashion is a business model designed to mass produce a crazy amount of clothes for a cheaper price at a very rapid pace.
While fast fashion has been successfully delivering trendy pieces for a cheaper price, we can’t ignore the negative impact it has on the environment and the workers who are involved in the production process.
Fashion Brands You Probably Didn’t Know Were Fast Fashion
For today’s article, we decided to compile a list of some fashion brands that you might have not known that they’re fast fashion brands.
We picked out these brands:
- New Yorker
Bershka is a fast fashion brand that was founded in Spain in 1998. It belongs to the Inditex group, which owns other famous fast fashion brands such as Zara, Massimo Dutti, and Pull&Bear. The main customer targets are young adults who are looking for affordable and trendy clothing, accessories, and footwear.
The brand’s collections are inspired by the latest fashion trends and are updated very regularly to keep up with the fast-changing fashion trends in the industry. Bershka’s products range from casual wear, streetwear, and party wear to sportswear. It also offers a great range of denim clothing and accessories such as bags, jewelry, sunglasses, hats, etc.
The brand operates over 1000 stores in more than 70 countries in the world and is very present in Europe, Asia, and the Americas. It also has an online store that ships to 190 countries worldwide. The brand has implemented a closed-loop production system, which involves recycling textile waste to create new clothing.
Mango is a fast fashion brand that was also founded in Spain in 1984. The brand offers affordable clothes for women, men, and children.
It offers a wide range of items such as clothing, accessories, and footwear. The brand’s clothing collections feature a mix of classic and contemporary styles and are more focused on making casual and workwear. The brand has a global presence, with more than 2200 stores in 110 countries, and it operates an online store too.
ASOS is an online fast fashion retailer that was founded in 2000 in the UK. The company’s name is an acronym “As Seen On Screen”, as its initial focus was on selling clothes and accessories inspired by said items worn by celebrities in movies and TV shows.
The brand is known for its large selection of affordable, trendy clothing, shoes, and accessories, with new items added daily. It offers a wide range of sizes, including plus sizes and tall sizes, and has a large customer base in the UK and internationally. In addition to being an online retailer, the brand has expanded on social media, including Instagram shopping and videos on TikTok showcasing its products.
While ASOS has made some commitments to being sustainable, it still has a long way to go. The brand’s “Responsible Edit” collection is a step in the right direction, but consumers should also consider the broader impact of fast fashion when making purchasing decisions.
Stradivarius is another fast fashion brand on our list. It was founded in 1994 in Spain and it’s also owned by the Inditex group. The brand is best known for its trendy and affordable clothing, and its target customers are mostly young adults who want to stay up-to-date with the latest fashion trends.
It offers a wide range of clothes and accessories, such as dresses, tops, bottoms, skirts, shoes, bags, and jewelry. The collections are inspired by the latest trends in the fashion industry. It offers a range of sizes from XS to XL and has a dedicated plus-size line called Stradivarius Curve.
Next on our list is New Yorker. New Yorker is a fast fashion brand that was founded in Germany in 1971. It offers trendy and affordable clothing and accessories to young adults.
New Yorker’s product range includes a variety of clothing items and accessories, such as jackets, t-shirts, tops, jeans, dresses, swimwear, footwear, bags, jewelry, hats, etc. The brand is focused on creating fashionable items at affordable prices.
The brand has expanded in over 40 countries, and in addition to the physical stores the brand has an online store where customers can purchase from the comfort of their own homes. The brand also has a social media presence and a blog where people can keep up with their latest collections.
And last but not least on our list is Oysho. Oysho is a Spanish fast fashion brand that was founded in 2001 and is a part of the Inditex group who owns Zara, Pull&Bear, Massimo Dutti, Bershka, and Stradivarius (two of the brands we mentioned above).
The brand is known for its trendy designs and affordable prices. It specializes in women’s lingerie, swimwear, sleepwear, and sportswear.
It has stores in more than 40 countries worldwide, and it operates an online store that ships to over 80 countries in the world. It has a social media presence, with active accounts on Instagram, Facebook, and Twitter.
To sum everything up, fast fashion is a complex and multifaceted issue that is consequential for both the environment and us humans. However, there are so many ways that can help us become more conscious customers and take careful steps to help reduce the carbon footprint and prevent the negative impacts of fast fashion.
One way to combat fast fashion is to invest in high-quality pieces that will last you for years, instead of shopping every few weeks for more clothes. Another way is to repair and alter our already existing clothes instead of throwing them away.
Additionally, we can start supporting local and independent brands and designers that prioritize the safety of workers and environmental protection.
We could start our own capsule wardrobes and only keep the clothes that we want to wear, and the ones that we don’t and are in great shape can be donated or resold, and the ones that aren’t in that much of a great shape can be recycled.
By being mindful of our shopping habits and making more conscious choices, we can help reduce the harmful effects of fast fashion and create a more sustainable future for all.
This concludes today’s article we hope you enjoyed reading it! Let us know if we missed anything!